The Go Green Campaign aims to empower individuals, communities, and organizations with knowledge and tools to combat the pressing challenges of climate change and conservation. By fostering a deep sense of collective responsibility and ownership, we strive to catalyze positive action that drives real, tangible change within the Kilimanjaro region and beyond. Together, we embark on a journey to protect our planet and safeguard its future for generations to come. First of the several projects is the “serve the maasai ritual forest mountain reserve together with the community” “West Kili Forest Tour Challenge”/ www.westkili.co.tz www.cyca.or.tz which laid the foundation for this campaign.